A manufacturer with a global footprint —
and a local fingerprint

AT A GLANCE

TT Electronics Integrated Manufacturing Services (IMS) specializes in low volume, high mix electronics contract manufacturing for the aerospace and defense, medical, industrial and rail industries. With manufacturing locations in North America, Europe and Asia, TT provides high complexity electronic assemblies for regional and global manufacturing companies.

Boondock Walker was engaged to develop a complete brand foundation for this international organization and clearly distinguish it from their parent company. We developed clear position and value statements which serve as the core of their communications to prospects. Their new tagline,”Your vision. Integrated” effectively delivers the heart of their message — the global TT team provides the structure and support mechanisms of a large manufacturer, with the tailored, intimate approach of a specialty group.

TT Electronics

CLIENT
TT Electronics

INDUSTRY
Manufacturing

HEADQUARTERS
UK


OUR SERVICES

Brand Foundation
Brand Identity
Tagline
Website Design & Dev.
Advertising Campaigns
Sales Collateral
Video
Trade Show Displays

OUR APPROACH

Boondock Walker designed and built IMS’ international website with language translation and responsive functionality, which realized a 300%+ increase in traffic within 12 months of launch. We’ve developed all sales communications from print collateral to infographics to complex video motion graphic presentations, as well as a range of displays for international tradeshow exhibits.

“Your Vision. Integrated” summarizes how IMS serves as an extension of each customer’s business, and a commitment toward building solid customer relationships. By sharing their unique vision, IMS is positioned to provide the guidance and resources they rely on most for success. This tagline reinforces the value provided to customers, as defined in your brand values. To be integral to a client’s success means something greater, more critical, and reflects a deeper level of commitment and alignment to their vision, today and for the long term. It brings together separate parts, creating a unified whole and making them fundamentally complete.

1
comprehensive brand foundation
3.5x%
increase in web traffic
300%
business growth
OUTCOMES

The IMS brand has set the standard for other brands within the TT Electronics family. From positioning to design, the brand foundation has breathed new life into an organization that needed to define their distinghuished value and voice in a crowded market space. Leadership is aligned on key brand strategies for deliver differentiated value to key audiences, and IMS now operates with a clear, compelling message for more efficient, consistent brand communications.