Redefining a world class brand with complex communication challenges
For over 30 years, O’Neil has been recognized as a leader in technology-driven, marketing communication services. Companies in healthcare, financial, and other major industries rely on O’Neil for high-volume, high-mix communications that are accurate, timely and secure.
While O’Neil had become widely known and respected in niche markets, there was a significant opportunity to grow into additional markets where they didn’t have strong market share. Recognizing that they lacked a clear understanding of their value proposition and brand positioning, and why each is important to their brand and business growth, O’Neil engaged Boondock Walker to establish a clear foundation for their brand, redefine their product & service offerings, and build the tools to help them communicate and sell more effectively.
The Boondock Walker team conducted individual interviews and extensive brand planning sessions with O’Neil’s executive and sales teams. We developed a comprehensive brand foundation, clearly defining the company's core values, unique market position, value proposition, and brand personality. The brand foundation established a clear, compelling message for more efficient, consistent brand communications. Further, it has been critical in aligning O’Neil leadership on strategies to deliver differentiated value to core audiences.
Boondock Walker has been O'Neil's trusted marketing partner since 2015. O’Neil has since realized a +2,500% increase in online traffic and a 20% increase in qualified, online leads. The sales team is better equipped with the messaging and tools they need to close sales more efficiently. O’Neil continues to gain online followers via LinkedIn, and is recognized as a leader in their respective healthcare and financial services markets.