Nature's Legacy makes specialty foods that are truly natural, produced with ancient grains as the main ingredient. Since 1979 they've held a tenacious desire to create products that improve people's lives. A Nature's Legacy customer seeks a healthier lifestyle through nutrition, from the health conscious to those requiring alternatives to wheat.
Boondock Walker was engaged to develeop key strategies for deliver differentiated value to their customers, and create a new identity and messaging for sales and brand communication tools that effectively told their unique story.
With an ever-growing variety of products over-saturating retail shelves, consumers need to be able to quickly distinguish the benefits of our products and how they will make an impact on their health. Our team created a new brand extension and hierarchy, positioning, identity system and full line of packaging that would resonate with their health-conscious audience and help gain stronger retail presence in the speciality foods category.
We helped Nature's Legacy increase the overall awareness of spelt and ancient grains, helping consumers better understand that gluten in Spelt is different than the gluten found in wheat, and the body breaks it down in vastly different ways.
Following a complete overhaul and launch of the Nature's Legacy brand, the company realized significant market growth both in retail and online sales. The new brand positoning and marketing strategy worked to increase visibility and strengthen brand equity, which eventually led to a favorable company buyout.