Boondock Walker is an "unagency" — a modern team of creative leaders, brand strategists, designers, writers, marketers and developers who collaborate intimately with clients to build solid brand foundations and meaningful brand experiences.
Mark's professional roles include Designer, Strategist, Ideator, Writer, Mentor and Leader. With over 25+ years of design, creative direction and brand development experience, Mark spends most of my time developing positioning strategies, concepts and design solutions that work in harmony to build better brand experiences for clients and their stakeholders. He has an affinity for complex communication challenges, utilizing information architecture and design as tools to help create clarity and understanding.
Mark has been fortunate to be involved in the design and development of successful brand strategies, design and digital marketing for such companies as Johnsonite, Litigation Management, Inc., McDonald Hopkins, MidTown Cleveland, National Football League, Risk International, Oswald Companies, O'Neil, Archdiocese of Detroit, Progressive Insurance, Tarkett North America, TT Electronics, UBS and Westfield Bank.
Specializations: Brand strategy and communication design, identity design, concept development, information architecture, writing and naming.
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