| CLIENT: Wynn Las Vegas
OBJECTIVES: Create a dynamic Casino Media Network to further brand a top new destination on the Las Vegas strip — matching the next-level gaming experience, designed and delivered by Wynn Las Vegas resort and casino.
STRATEGIES: Boondock Walker's David Allen Moss partnered with Nicholas Koenig's Soulware in the creation of a rich, colorful series of jackpot celebration animations, denomination animations, and feature videos to promote the exciting and exclusive games available only at the Wynn. Moss' team also waged a series of programming firsts, including a system-wide ability to dynamically display animations, jackpot values, and player info anywhere across the 100 screen network.
RESULTS: The program continues to innovate the gaming experience, keeping the brand experience lively, inclusive, and engaging across the casino floor. Wynn has gone on to build a second tower on the strip, Encore, as well as a location in Macao.
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INDUSTRIES:
- Entertainment
- Hospitality
- Food and Beverage
TACTICS:
- Market Research
- Brand Positioning
- Standards and Guidelines
- Program Architecture
- Content Creation
- Content Management
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