Whitepapers
Don't have time to read a dozen hard-bound books or army of e-blasts? Clear your inbox, Boondock's white papers are a welcome alternative. Consider them your "Cliff's Notes" to the wonderful world of strategic branding — highlighting the latest perspectives and tactics for delivering communication and experience design that's in step with the times.

FEATURED:

• Digital Signage: The Road to Good Content [52KB PDF Download]
  In media design circles, there’s a lot of tall talk about the power of content. You know, creative media that’s compelling, entertaining, informative, relevant, and timely — content that may even spur sales uplifts. [...]

ARCHIVE:

• Five Ways to Develop a Dialogue with Key ‘Influencers’ [67KB PDF Download]
  When you want to buy a new BBQ, whom do you ask? If you want to know which smartphone to buy, what blog do you read? And if you’re looking for a school in which to enroll your child, whose advice do you seek? [...]
  
  
• Getting the Most From Your Brand Team [58KB PDF Download]
  Done well, a strategic brand initiative will focus and communicate your value proposition to clients and prospects, strengthen staff and stakeholder loyalty, and ultimately, make you the preferred brand in your category. [...]
  
  
• 10 Keys To Building A Strong Brand [49KB PDF Download]
  Your brand should be your company’s most valuable strategic asset. Remember that building a brand is simple. Not easy, but simple. [...]
  
  
• 7 Keys to Life & Business Success [49KB PDF Download]
  One of the greatest mistakes people make is that they have the wrong focus. Success doesn’t come from acquiring, achieving, or advancing. It comes as a result of growing. [...]
  
  
• Big Box Brand Blunder [56KB PDF Download]
  The following account is real (unfortunately). While reading, keep this thought in mind: Your brand is not what you say it is. It’s what others say after you’ve left the room [...]