Where does your brand “live” today? Where might it live tomorrow? The many points at which clients and prospects interact with your brand — be it a conversation with your sales associate or browsing your web site — contributes to their overall brand experience, for better or worse. Some call them tools, tactics, or points of contact. We call them touchpoints. It doesn’t matter. What matters is that you plan strategically how and where your brand interfaces with your unique audiences, as not all touchpoints are effective or appropriate for each. Further, each touchpoint, from Web to print to one-on-one interaction, must encourage meaningful connections and consistently deliver on your brand’s claim of distinction and added value. Boondock Walker excels in determining the optimal touchpoints most capable of carrying forth your brand promise.