Recommended Reading

	Naked Conversations: How Blogs Are Changing the Way Businesses Talk With Customers by Robert Scoble
	Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobé
	The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier
	Lovemarks: The Future Beyond Brands by Kevin Roberts
	A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century by Scott Bedbury
	The World is Flat: A Brief History of the Twenty-first Century by Thomas L. Friedman