News >> Classic Diagnostic Launches New Brand with Boondock Walker

PRESS RELEASE
Released: April, 2009

Classic Diagnostic Imaging, a medical imaging device service and sales company located in Macedonia, Ohio has selected Boondock Walker LLC as their brand strategy and communications design firm of record.

Selected for their expertise in the both medical and technology sectors, Boondock has been responsible for a number of touchpoints and tactics as Classic Diagnostic’s Brand Partner. They’ve recently produced a brand platform for the green enterprise which includes a new brand identity, taglines, brand messaging, ad campaigns, environmental design, and a dynamic product catalog being developed in conjunction with a newly developed Web site, which is set to launch mid April 2009.

“Companies like Classic Diagnostic are part of a thriving medical economy that’s growing fast in Greater Cleveland ,” says David Moss, account lead and Boondock Walker partner. Moss notes, the medical service and biotech underpinnings of the industry need to carry their collective brand story further to market.

“We’re excited by Classic’s story and by what’s taking shape for our medical economy,” Moss says.