News >> Colorado Distillery Taps Boondock Walker for New Vodka Brands

PRESS RELEASE
Released: July, 2007

Colorado Pure Distilling has selected Boondock Walker LLC, Cleveland’s premier Brand Strategy and Communications Design firm, as design agency of record.

Selected for their sensitivity to all facets the consumer brand experience, Boondock takes the lead as the Colorado-based distillery’s Brand Partner — leading in the product design, research, naming, and marketing of all Colorado Pure brand spirits and private label brands.

“This is a tremendous opportunity for our firm. We are thrilled by the opportunity to position Colorado Pure’s products in the international private label spirits marketplace,” says Brian Willse, project architect and Boondock Walker partner.

Of note, the Midtown firm will consult with Colorado Pure’s high end resort and international hospitality clients on opportunities to develop their own private label brands.

According to the October 2007 Issue of Beverage Industry magazine, “[Companies] are creating stylish private label brands that transcend generic stereotypes. The new brands have attracted the sophisticated shopper as well as the value-conscious consumer. “

Not only has Boondock Walker named, branded, and designed Colorado Pure’s initial product line from concept to completion, they’re conceptualizing new products and experiences for the Distiller’s world renowned client base, according to David Allen Moss, former director of Cleveland Institute of Art’s FUTURE Center and Boondock Walker partner.

“Let’s face it, what company isn’t looking for new outlets to express their brand and heighten their customers’ experience. This is the natural evolution in the era of personal fabrication and strategic experience design,” says Mark Nead, Boondock partner, brand strategist of the three co-founders.