| CLIENT: Oswald Companies
OBJECTIVES: Reposition a local, 110 year-old brokerage firm, highly regarded by its clients but less known to the middle-market business community.
STRATEGIES: We carefully observed how Oswald served its clients, deducting that this entrepreneurial group is a high touch, relationship-driven organization and strong community partner. We streamlined and refocused the company's core messages, including the tag line, "Striving to become your perfect partner," which provides a backdrop for developing a leverage-able brand position. We worked extensively with Oswald's executive team to create the critical tools to build a cohesive, brand-focused internal culture.
RESULTS: Since our collaboration began in 2003, Oswald Companies has realized significant growth — greater than 30% in 2007 alone. Oswald has since opened offices in Detroit, Columbus, Minneapolis, and Tampa. |
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INDUSTRIES:
TACTICS:
- Strategic Messaging
- Web and Multimedia
- Brandmark
- Identity Systems
- Standards & Guidelines
- Corporate Collateral
- Brochures and Sales Kits
- Direct Mail
- Case Studies
- Proposal Systems
- Presentations
- Advertising
- Signage Systems
- Specialty Promotions
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