| CLIENT: Medical Service Company
OBJECTIVES: Since 1950, Medical Service Company has been the “peace of mind provider” for patients, caregivers and physicians—supplying top quality respiratory and home medical equipment, caring service, and advice from professional staff. Their goal: to provide convenience and comfort to improve the quality of life for thousands of patients.
STRATEGIES: Boondock Walker was brought on to create a brand communications platform and strong identity to support their aggressive growth in Northeast, Ohio. We worked with the executive team and staff to develop distinctive, meaningful messages and positioning among their varied audiences. Following an extensive brand study, we created the “Caring, For Life” message and a new communications platform and identity. We designed signage for their entire fleet of delivery vehicles and developed a Web site and suite of sales collateral for patients and medical providers.
|
|
INDUSTRIES:
TACTICS:
- Strategic Messaging
- Tagline
- Brandmark
- Identity System
- Web and Multimedia
- Standards and Guidelines
- Sales Collateral
- New Patient Kit
- Fleet Graphics
- Uniform Design
|
