| CLIENT: IngenuityFest, Cleveland
OBJECTIVES: To create a comprehensive brand platform for a new breed of city festival that's one part fusion and one part economic development phenomenon, all focused on the intersection of art and technology.
STRATEGIES: Boondock Walker was instrumental in the early stages of brand strategy, marketing communications, and experience design for Cleveland’s Premier “New Era” event. As a member of Ingenuity’s Marketing and Technology committees, David Moss expanded his relationship to include the Boondock Team in 2007.
For this year’s festival, in partnership with Playhouse Square Foundation and Cleveland State, Boondock provided a comprehensive eMarketing strategy. Engaging a team of student designers from the Cleveland Institute of Art, Boondock pushed the boundaries of the brand identity with an open source mindset.
RESULTS: Thanks to Boondock's leadership in assisting with the right mix of rich media and grassroots marketing efforts, IngenuityFest has grown in attendance for four years straight, and topped 70,000 visitors in 2008. |
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INDUSTRIES:
TACTICS:
- Market Research
- Brand Positioning
- Brandmark
- Identity System
- Presentations
- Advertising
- e-Newsletters
- Event Branding
- Specialty Promotions
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