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TRAILMIX: A Boondock Walker Blog

Perspectives on brand strategy, design and technology

Ignoring the Warning Signs of a Weak Brand

Every day we come across signs pleading for our attention. Some are more obvious than others, like a chest pain indicating a pending heart attack, or a warning light on the dash of a car indicating a potential problem. One is much easier to ignore than the other. It’s like the mayor of Cleveland once said, “The problem is we have a problem. It’s not that we don’t know what the problems are; we’ve known those for years. It’s not that we don’t know what the solutions are; we’ve known those for years. The problem is we haven’t done anything about it.” Yes, sadly this was an actual statement. I’d by lying if I said it wasn’t relatable though. Embarrassingly, it’s what inspired this post.  So, about that warning indicator. My Acura MDX politely alerted me last week that there was a potential problem with the charging system. I’m not sure what that is, which...

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