TRAILMIX: A Boondock Walker Blog

Perspectives on brand strategy, design and technology

How is your brand attracting (or not attracting) the right talent?

We know we can’t all be Nike or Coke or Apple. There are brands out there that just scream cool and the residual value of that brand “cool” is they seem like pretty cool places to work as well. There’s probably not much chance that an accounting firm or an industrial parts manufacturer can compete with that kind of brand equity, but we all still have work to do and jobs to fill. It’s important to know that just as we, the businesses, know and understand this reality, so too do the individuals looking to work either within your industry or looking to apply their knowledge and skills for the right company. So how is your company brand attracting the right talent? Is it possible that the external impressions of your company environment, your website’s ability to be found when searching Google, or the overall design of your digital...

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