| CLIENT: Best Buy Corporation
OBJECTIVES: Create a Digital Media Network at retail that can scale to multiple programs, handle updates from a central location, refresh twice weekly and display captivating, relevant, targeted messaging to Best Buy's ever-widening customer demographic.
STRATEGIES: As former Creative Director of EDR Media, David Allen Moss directed his multimedia team in the launch of a first-of-its-kind, zoned media program for Best Buy stores. The program quickly grew from a 3-store pilot to over 300 stores nationwide in less than five years. It featured dynamic content derived from the Sunday circular, co-branded promotions, select sponsors, and Tuesday DVD/CD releases.
RESULTS: Partnering with Carré Dawson, now of the retail media consultancy Dawson & Company, Moss lead the pioneering program through five years of exponential growth. The Best Buy retail media network was awarded a 2004 POPAI Award for its leadership in the category of digital signage and narrowcast network breakthroughs. Best Buy later worked with Moss to develop a framework for their corporate media network. |
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INDUSTRIES:
TACTICS:
- Market Research
- Brand Positioning
- Standards and Guidelines
- Program Architecture
- Content Creation
- Content Management
- Interactive Kiosk
- Exhibits and Displays
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