Like most innovations, this one was powered by passion. For a retired engineer from Ohio, it was a machine born out of a love for the great outdoors. After he retired, this adventurer engineered a unique contraption that would allow him and his buddies to easily “walk” or portage their heavy fiberglass boat from lake to lake, through overgrown terrain, where they fished in the “boondocks.” The aptly named “Boondock Walker,” comprised of a steel frame, four wheels, a motor, gears and a steering device, was made to be easily taken apart and placed in the boat for travel.

Boondock Walker is simply the perfect metaphor for our way of discovery and problem solving. Symbolic of the way we lead our clients from the waters they know, to new markets, new messaging, and new meaning for their brands. It’s more than a name for our company. It’s a state of mind.